Sport specific vision models turn ordinary video into structured events: what moved, how, when and with what quality.
Motion Intelligence
Motion Intelligenceunlocks training at scale.
MOTAC turns movement into data, data into interaction and any camera into a real time coach.
Stop eyeballing movement.
The camera already sees the athlete. Until now, nobody has given it the intelligence to understand technique and coach what happens next.
MOTAC is the instrument for human movement.
The technology triangle nobody owns.
The opportunity is not another fitness app. It is the first platform to own the full technology triangle.
Every event is evaluated in real time against expert technique, context and progression.
AI coaches and avatars translate that evaluation into immediate, personal feedback.
The first AI coach that can see you move.
HIKIX is our first product, built with The Kickboxing Society. An ordinary camera recognises technique, turns it into data and triggers an interactive AI coach in real time.
Kickboxing was the wedge. Every sport is the platform.
We are turning one product exploration into a platform that can learn any sport and scale any kind of training.
We have built AI products and run sports businesses.
Frontera and TKS first combined those strengths to create HIKIX. They formed MOTAC to take the underlying technology across every sport.
Frontera
Pablo De Rosacruz, founder
Building avatars and digital humans since 2017. NVIDIA Inception member. An NVIDIA grant personally awarded by CEO Jensen Huang. Product, vision and real time AI engineering.
The Kickboxing Society
Alex Pool, founder
Eight years running kickboxing clubs and building coaching expertise, athlete relationships and distribution. Nine clubs, 3,000 active members and an international network.
Every sport makes the next one faster.
We do not train one generic model. We build a reusable movement intelligence pipeline that gets faster and richer with every sport.
Demonstrations, training sessions and real world footage from clubs, academies and partners.
Coaches and data teams define technique, timing, context and outcomes through manual and digital labeling.
GPU intensive training produces vision models and evaluates them against expert standards.
Shared knowledge moves into the vision layer, AI coach and configurable avatars.
The first model builds the pipeline. Every model after it inherits what MOTAC already knows.
HIKIX is our pioneering prototype. A world first.
Years of product work are already visible in one experience: training content, avatars, vision, interaction and real distribution.
We are not raising to explore the idea. We are raising to industrialise what HIKIX has already proven.
One technology triangle. Three business models.
Three ways to scale: direct deployments, partner products and the infrastructure layer.
Custom deployments
Training systems for leagues, federations, gym networks, academies, countries and specialist programmes.
Partner products
Products built with teams, brands, athletes and organisations that bring expertise, rights or distribution.
API and avatar platform
Partners access MOTAC vision services and configure their own coaches once the models are proven.
Different routes to market. One intelligence layer, owned by MOTAC.
A $1.14T economy still trains blind.
MOTAC does not need to own these industries. It becomes the infrastructure through which they measure, personalise and scale training.
Sport, recreation, fitness, equipment and technology.
Clubs, studios, classes and personal training.
The digital layer already growing around movement.
Leagues, clubs, academies and commercial partners.
2024 market data. Sources: Global Wellness Institute 2025 Monitor and Deloitte Annual Review of Football Finance 2026. Sector spending is context, not a MOTAC revenue forecast.
Our 24 month roadmap to lead Motion Intelligence.
HIKIX is the starting point. We turn a live prototype into proprietary vision models, deployed products and the infrastructure layer for multiple sports.
Camera based movement recognition and an interactive AI coach in one working experience.
Proprietary training data, gym validation and HIKIX in production.
General fitness foundation and the first flagship training systems.
Partner access, additional sports and reusable Motion Intelligence.
MOTAC Abu Dhabi.
An investment partnership to build the global centre for Motion Intelligence, combining MOTAC's proprietary platform with Abu Dhabi's ambition in AI and sport.
Build meaningful MOTAC research, product and IP activity in Abu Dhabi while the company protects and scales its core platform globally.
Use clubs, academies and federations to validate the technology across sports, ages and ability levels.
Create specialist jobs, attract global talent and license Motion Intelligence internationally.
Make Abu Dhabi the reference point for AI training systems across world sport.
Investment vision. MOTAC retains its core IP. No government mandate or current commitment is implied.
TWELVE MONTH CATEGORY SPRINT
EIGHTEEN MONTH RUNWAY
Turn the lead into infrastructure.
The capital is concentrated on the two assets competitors cannot buy overnight: specialist people and proprietary movement data.
BUILD€4.0MVision, ML, product and data team
DATA€2.4MMultisport capture, expert labeling and rights
COMPUTE€1.7MTraining, inference and infrastructure
DEPLOY€1.3MFlagship systems and field validation
PROTECT€0.7MIP, legal, security and data governance
RESERVE€0.9MOperations and runway protection
TWELVE MONTH OUTCOME: KICKBOXING MODEL · FITNESS MODEL · REUSABLE MULTISPORT PIPELINE · PRIVATE API · FLAGSHIP DEPLOYMENTS
Training without measurement will look like medicine without X rays.
Our ambition is to own the intelligence layer for human movement.